Straumsheim, Blackboard’s All-of-the-Above Strategy

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Carl Straumsheim has an interesting piece over at InsideHigherEd.com about Blackboards newest release “Ultra” and its strategy to support its legacy app as well.  The real question comes down to wether or not Blackboard can transition to the cloud and still support non-cloud hosted versions.  He quotes Glenda Morgan, a research at Gartner that specializes in educational technology.  She said blackboard “is trying to do too many things and not disappoint many people.”  She continued:

Down the road that means a fragmented and unsustainable model. . . .  They need to figure out what the strategy is and just be really clear about it, and then if they end up changing it, be really hones about it.

The article provides a good overview of the growth of Instructure’s Canvas product and Blackboard attempt to upgrade itself and move past some missteps in recent years.

The full article is here: https://www.insidehighered.com/news/2017/04/25/analysts-colleges-question-blackboards-all-above-strategy